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The Importance of Branding and Portable Marketing Using Pocket Media Printing Services

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pocket media printingBranding has always been extremely important when it comes to marketing any business, no matter how large or how small it may be. An effective brand allows a company to stand out in competitive markets, allows them to make a promise to their customer base, and differentiates your message and objective from every other business in the market sector.

Your brand strategy will tell your customers how and when you plan on delivering or communicating your messages. Also offering consistent branding messages will always lead to a strong brand image. But there is more to it than just defining your brand, as you have to market it to the masses using distribution channels that are both visual and verbal.

One way of getting your message out there visually is through the products of pocket media printing services which include: brochures, business cards, and Z-Cards.

What Z-Card Offers: Cards, Distribution, and Innovation

Z-Cards helps companies who want a unique marketing outlet for their brands, by designing them Z-Cards that condense their brand information down into a pocket sized travelling insert. These inserts deliver impact, have a long shelf life, and are cost-effective! Here are the benefits for Z-Cards:

  • Made out of recycled materials
  • Cost-effective
  • Digitally printed
  • Stopping power — people want to play with them and read them
  • Customizable options like pockets, foils, and embossing
  • Optional closure mechanics or do overwrapping
  • Orders from 100 to 5,000,000+

Z-cards are perfect for companies who do tours is that they come highly customizable, and come in five standard sizes with an option for four to 12 rows of panels. This way you can make it as portable as you need it to be while still fitting on a large amount of information.

To order your custom North America Z Card pocket media, call us at 212-797-3450!

 

Choosing Z Card Pocket Media for Your Brochure Advertising

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pocket mediaZ Card Pocket Media focuses on getting your brand into the hands of your customers by utilizing their patent protected products that deliver high quality content in the form of Z-Cards, brochures, distribution boxes, direct mail solutions, and Lucite displays. Z-Card has created over 2.2 billion cards globally, and prides itself on producing their products in Canada and the United States.

Why Choose Tri-Fold Brochures?

Z-Card has paired up with hotels to create customizable pocket media that turn into tri-fold brochures. Not only is this great for guest communications, but the hotels can use these for property maps, amenity guides, or attractions that are near or on the hotel property. These types of tri-fold brochure printing can be used to keep guests on the property, or help inform guests of services they would otherwise miss. Plus, pocket media has Lucite displays that fits these types of advertising pieces so that they can be neatly displayed anywhere in the hotel.

In addition to having the displays set out at the receptionist desk or by the pool, Z-Card also creates tri-fold brochure printing options for bottles. These slip on over the bottle top and create a great way to send information up to a guest when they order room service. Plus, tri-fold brochures are cost effective, are easy to hand out, don’t take up a lot of counter space and are super easy to display! All brochures that are created by Z-Card for hotels are always of high-quality, are always engaging, and can be customized to great length.

Here are the customization options:

  • Multiple colors or color schemes
  • Various fonts and sizes
  • What appears on what pages and how many pages you want
  • Overall size of the brochure
  • Different ink types that you can choose from
  • Many graphics that will always be crisp and clear

Tri-fold brochures are great for hotels that want to display a lot of information in a professional format that is easy to read and is easily accessible.

To order your custom North America Z Card pocket media, call us at 212-797-3450!

3 Effective New Marketing Strategies That Rely on Pocketmedia

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Whether your business has thousands of employees and multiple locations throughout the country or even the world, or you’re running a one-person business out of your home, you’ll always need to find innovative, effective ways of marketing that set you apart from the competition. Pocketmedia — miniature brochures that fold down to the size of a business card — are one of the best ways to connect with the people in your industry.

The Visual Aid Sales Pitch

Professional tri-fold brochure printing allows you to have a visual aid on hand virtually anywhere – especially if they’re the small pocketmedia design. Instead of referring people to your company’s website, pull these business card-size brochures out of your pocket and point out all the information they need to know. The brochures also include glossy, high resolution images so you can show potential clients, colleagues and investors the best products and services your company has to offer.

The Highlight of the Room

Your salespeople are often not the only people in the room trying to sell. You might even have competitors in the same industry nearby. A Z-Card pocketmedia brochure stands out from the crowd. As your salespeople unfold them, other people nearby will want to examine them based on the novelty alone. You can even select a custom shape to make the media stand out even more.

The Marketing Tool Does the Work Itself

Your potential clients and investors are far more likely to share your pocketmedia with other interested parties simply because they’re so different and memorable. Pass out a lot of these cards for people to take home, and the brochures will continue to market your company.

Talk to a Z-Card representative to discuss the best type of pocketmedia for your needs. The Z-Card, the C-Fold and the K-Fold each allow for a different amount of information and fold in different ways — but they all manage to grab everyone’s attention. We also offer product enhancements such as card holders and luxury finishes that come together to form a pocketmedia brochure unlike any other.

3 Benefits of Pocketmedia for Businesses

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tri fold pocket mediaEveryone’s familiar with the traditional business card. Even with so many more technological advancements in the modern era, many professionals still rely on cards to share important information with potential clients, investors and colleagues. However, the business card is not the beginning and end of pocketmedia. Businesses that rely on Z-cards see a number of immediate benefits.

Eye-Catching

The primary advantage of pocketmedia solutions like the multiple-folded Z-Card is that they’re eye-catching. No business card or brochure in the room will compare, and even people with whom you’ve yet to start speaking will wander over to see what all the fuss is about.

Immediate

You can refer someone to your website, but they’re likely to walk away and forget about their interest in your business. With a Z-Card, you have all the essential information right at your fingertips. You’ll be able to continue engaging the interested party, pointing her to the information and explaining things in more depth. An expert salesperson will direct the conversation using the pocketmedia as a sales tool, pointing out anything that’ll be of special relevance to the person at hand.

Compact

Pocketmedia is much smaller and easier to carry than a large box of brochures — and they can fit even more information than the traditional brochure. When a company representative pulls out a Z-Card from her pocket, it’ll seem more spontaneous and less like she planned to shove information at a potential client or investor, as it would if she were carrying a large box of brochures. People are less likely to shirk back from a small stack of Z-Cards compared to the “potential sales pitch” that goes along with a box of brochures.

The benefits of Z-cards don’t stop there. People will show off your pocketmedia and continue talking about your business long after your representatives have left. Ask a Z-Card representative about more pocketmedia options and how to best use pocketmedia to your company’s advantage.

Contact our sales team today for more information on all products. Get in touch